Sun rising

We are a digital company at heart, with physical stores, personalized service, and market leaders in our respective businesses. Our mission is to bring cutting-edge technology to all consumers, without exception, not just those who are not. We have expanded our product range to over six million products across a wide range of categories, offering the best prices and every convenience to customers, whether they shop in-store or online. In addition to home appliances, IT products, telecommunications, audio and video, and entertainment, we are also leading in several service areas. Recently, we have focused on toys, beauty, health and wellness, sports, books, home decor, DIY gardening, and even pet supplies. With the largest e-commerce website in China and over 240 stores across Europe, we are always close to our customers, offering low prices, personalized service, and a wide range of products and services to meet their needs and expectations.